Allison Homes welcomes new Head of Planning to rapidly expanding East Midlands team

Our East Midlands team has appointed its first Head of Planning, to help achieve its growth plans across the region.

Sarah Allsop joins us with a wealth of experience. She is a Chartered Town Planner who began her career in planning consultancy before moving into housebuilding. Sarah most recently worked at Redrow Homes East Midlands as Head of Land and Planning, where her role involved managing the region’s short term land interests as well as the strategic land bank.

In her new role, Sarah will provide advice and guidance on all planning-related matters, both on our region’s existing land bank and on new opportunities as the region continues to grow.

Sarah said: “It’s an exciting time to be joining Allison Homes East Midlands. I’m looking forward to helping the team navigate the planning system to secure planning permission on our existing pipeline as well as new sites, enabling us to get on site and showcase the Allison product across the East Midlands.

“Planning remains to be a challenge across the industry, and I hope that my experience will help overcome some of the difficulties we face on a daily basis.”

Karl Edwards, Operations Director at Allison Homes East Midlands, said: “I am delighted to welcome Sarah to our ever-growing East Midlands team. Sarah is joining us with invaluable skills that will help us to grow our business and strengthen our reputation, and we are looking forward to seeing what she achieves with us.”

Allison Homes East Midlands is our newest region, covering Leicestershire, Derbyshire and Nottinghamshire. We recently launched our St Mary’s Chase development in Stanton-under-Bardon, Leicestershire and have also acquired land in Shepshed, Anstey and Rearsby, and in the Nottinghamshire town of Cotgrave.

Find out more about St Mary’s Chase.

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Allison Homes web article: 10th July 2025